e-Notes

After competition for months finally Mahmood Ahmadi Nejad grabbed the biggest slice and won the game. However this is a political issue in nature but lets look it in another aspect. I mean marketing:
1- One of the most intersting points I noticed was that both of nominies reached to second round promised about monthly payment to people over 18. But because of not being the “first mover” in this area both failed in this stage. The first mover was Mehdi Karroubi who lost the possibility of competition in last minutes.
2- Some candidates in the first round,eg. Bagher Ghalibaf, the former police commander or Mehralizadeh, the former chief of sport organization did a big marketing mistakes and fell into multi-positioning trap. Mehralizadeh was successful in the geographiocal segmentation. but the segment was not big enough (Wrong Targeting) . Also Akbar Hashemi Rafsanji made this mistake again in the second half.
3- Mostafa Moeen, the reformist candidate did a wrong segmentation. His segments were two: Thw people who are supporting political reforms and the people against. However he reached the best results in the wrongly defined and targeted segment but the market share was inadequate to be the leader.
4- Ali Larijani the former chief of national radio and TV did nice segmentation. But in the targeting step he choosed all market and the promotional power was not enough to come over the rivals.
5- Mahmood Ahmadi Nejad did the best in targeting: The reach and the poor. It’s obvious that the big part were the poor. He targeted here and did best positioning possible albeit in the second round much more better that the first. And now he is the number one in this game.
Congrats Mr. President